Shaikh Kashif Ali
Born6 September 1977
Karachi
Other namesSunny Ali
Occupation(s)Entrepreneur, Influencer
Known forCEO, Extreme Commerce
Websitehttps://ec.com.pk/vviv

Shaikh Kashif Ali, popularly known as Sunny Ali,[1] is a Pakistani entrepreneur, investor, and founder of Extreme Commerce,[2] Pakistan’s largest E-Commerce capacity building platform.

Early Life & Career

Born and raised in Karachi, Sunny Ali started his career as a teacher at a computer center. It was during this time when he became one of the earliest Microsoft Certified Systems Engineer (MCSE). Now based in Malaysia, Sunny Ali formed Extreme Commerce[3] in 2017 to teach people to start their online retail store businesses on Amazon and other global platforms. His company has offices in 4 major cities of Pakistan – Karachi, Lahore, Islamabad and Faisalabad.

Contributions

Sunny Ali formed Extreme Commerce[4] to help people establish their stores on Amazon[5] and other online platforms. Through this venture, Sunny Ali also established Pakistan's first higher education institute for entrepreneurship focusing on e-commerce and digital skills.[6]

Through the trainings provided under his leadership with the goal of bringing the inward remittance at $1 billion,[7][8] Pakistan became the third largest seller on Amazon[9] in 2022 with over 1.2 million registered vendors.[10][11] Sunny actively represents Pakistan on the global forums and speaks on issues related to entrepreneurship, e-commerce, and wealth creation.

According to a major Pakistani English-language newspaper, The Express Tribune, "Ali said though it will take time, the new breed of entrepreneurs in Pakistan is making $300 million per year so far".[1]

Dawn Media Group's Aurora magazine quotes him, "Our goal is to inject over one billion dollars into the economy via FBA traders and freelancers". Sunny Ali, CEO, Extreme Commerce.[4]

References

  1. 1 2 "Pakistani on a $1b mission to revamp e-commerce". The Express Tribune. 23 January 2020. Retrieved 30 October 2023.
  2. ↑ "Extreme Commerce launches program to facilitate 'Billion Dollar Pakistan' vision". The Express Tribune. 22 August 2020. Retrieved 30 October 2023.
  3. ↑ "PSDF partners with Extreme Commerce to launch online training". Business Recorder newspaper. 25 July 2020. Retrieved 30 October 2023.
  4. 1 2 Chaudhary, Zeenat (12 May 2020). "In Conversation with CEO, Extreme Commerce". Aurora Magazine (Dawn Group of Newspapers). Retrieved 30 October 2023.
  5. ↑ "Amazon finally authorized Pakistani sellers. A wave of scammers followed". Rest of World. 3 January 2023. Retrieved 30 October 2023.
  6. ↑ "First institute for e-commerce, digital skills established". The Express Tribune. 25 March 2021. Retrieved 30 October 2023.
  7. ↑ "Pakistan moves closer to training 1m youths with 100+ digital skills". Daily Times. 6 February 2021. Retrieved 30 October 2023.
  8. ↑ Qureshi, Raiq (16 February 2021). "Pakistan to cross Rs 100 billion e-Commerce trade in 2021". Associated Press of Pakistan website. Retrieved 30 October 2023.
  9. ↑ "Can service sector exports save Pakistan's economy, it just might". Profit by Pakistan Today newspaper. 15 September 2020. Retrieved 30 October 2023.
  10. ↑ "Pakistan becomes third largest seller on Amazon with $28b exports". Daily Times. 30 June 2022. Retrieved 30 October 2023.
  11. ↑ Anjum, Usama (23 June 2022). "The Number of Pakistani Sellers Increases Exorbitantly at Amazon". PhoneWorld. Retrieved 30 October 2023.
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