Lattella is a soft drink, invented by Hermann Horngacher in 1979, it is produced in Austria by the company Tirol Milch. It is a whey drink and is sweet and available in different flavours.

History

From June 1997 to September 2003, Lattella was marketed and distributed by French company Danone, who contributed to its volume expansion through investments in quality, development and marketing. In September 2003, Danone handed over the marketing of Lattella in Austria to its brand owner, Tirol Milch.[1]

Logo of Lattella

References

  1. ↑ ": Lattella kehrt zu Tirol Milch zurück". Horizont (in German). Retrieved 2023-01-30.
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