KASA
Broadcast areaPhoenix metropolitan area
Frequency1540 kHz
BrandingLa Indiscreta FM
Programming
Language(s)Spanish
FormatClassic Regional Mexican
Ownership
OwnerKASA Radio Hogar, Inc.
History
First air date
January 6, 1966 (1966-01-06)
Call sign meaning
Derived from "casa" ("house" in Spanish)
Technical information
Facility ID33451
ClassD
Power10,000 watts (day)
19 watts (night)
Translator(s)K294CW (106.7 MHz, Phoenix)
Links
Websitewww.laindiscretafm.com

KASA (1540 kHz) is a commercial radio station broadcasting a Classic Regional Mexican radio format. It is licensed to Phoenix, Arizona, and is owned by Kasa Radio Hogar, Inc.[1] The studios are on West Baseline Road in Phoenix.

By day, KASA is powered at 10,000 watts. But because 1540 AM is a clear channel frequency, KASA must greatly reduce power at night to 19 watts to avoid interference to other stations. It uses a directional antenna at all times. The transmitter is on West Baseline Road in Phoenix at South 15th Avenue.[2] Programming is also heard on 150-watt FM translator K294CW at 106.7 MHz in Phoenix.[3]

History

KASA signed on in January 6, 1966. It originally was a daytimer station, powered at 10,000 watts but required to go off the air at night. The call sign KASA had once been assigned to a radio station in Elk City, Oklahoma.[4] It was a Christian radio station, the second in Phoenix behind KHEP at 1280 kHz, and was built by Seattle-based Eastside Broadcasting, which also owned four religious radio stations in Washington state.[5] George T. Wilson served as President and General Manager.

In April 1980, it built and signed on an FM sister station, 107.9 KMLE, which broadcast a mix of religious programs and easy listening music.[6] On October 24, 1988, Shamrock Broadcasting purchased the FM station.

After airing Christian programming for much of its history, in 2018, KASA 1540 made a change. It relaunched as "La Indiscreta 106.7 FM" with a Classic Regional Mexican format. The dial position comes from the frequency of its FM translator.

References

  1. ↑ "KASA Facility Record". United States Federal Communications Commission, audio division.
  2. ↑ Radio-Locator.com/KASA
  3. ↑ Radio-Locator.com/K294CW
  4. ↑ "New Okla. Network" (PDF). Radio Daily. February 9, 1937. p. 1. Retrieved May 19, 2016.
  5. ↑ Lynch, Dudley (January 3, 1967). "Religious Radio". Arizona Republic.
  6. ↑ Wilkinson, Bud (April 10, 1980). "'Over-radioed' Valley soon to have another station on crowded dial". Arizona Republic.
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