ID
TypePrivate
IndustryPublic relations
Advertising
Digital marketing
Marketing
Founded1993
HeadquartersLos Angeles, California
Key people
Kelly Bush Novak
(founder and CEO),
Mara Buxbaum (president),
Lisa Halliday (CCO)
Websiteid-pr.com

ID is an independently owned and operated public relations firm.[1] ID works with actors, directors, writers, musicians, brands, corporations and production companies.[2]

ID was established in 1993 by Kelly Bush Novak. It is headquartered in Los Angeles, California, with an office in New York City.[3][4]

History

Kelly Bush founded ID in 1993, after having acquired two years of business experience. Her first major client was Patrick Stewart, who is still represented by Bush today.[1] Bush's longtime clients include Tobey Maguire, Diane Lane, Ben Stiller, Catherine Keener, Alicia Keys and Paul Reubens; she also consults with Warner Bros. Pictures Group as well as Sony Pictures Classics.[5] In 2008, Bush formed VIE Entertainment where she became manager to Paul Reubens and Academy-award nominated actor Elliot Page.[6]

A 2011 New York Times profile described the firm as one of “a handful of elite firms that protect and promote the biggest names in show business..” and mentioned clients including Paul Reubens (Pee Wee Herman), Ben Stiller, Tobey Maguire, Amy Adams, Josh Brolin, Natalie Portman, Sean Penn and others.[7]

Drake and the company had a high-profile parting in 2014.[8]

ID was ranked 5th on Forbes List of America's Best PR Agencies 2021.[9]

Divisions

ID’s divisions include film, brands, talent, digital, and music. Clients for each division include:

  • Film

The King's Speech[5]

Twilight[5]

Which Way Home[10]

  • Brands

Variety Power of Women[11]

ELLE women in Hollywood[11]

Tiffany & Co.[12]

  • Digital

Paul Reubens[13]

Ben Stiller[13]

Stand Up to Cancer[14]

  • Music

A. R. Rahman[15]

Natasha Bedingfield[16]

LL Cool J[2] [17] [18]

Notes and references

  1. 1 2 Biba, Erin (2010-05-24). "Why Science Needs to Step Up Its PR Game". Wired.com. Retrieved 2011-03-28.
  2. 1 2 Finke, Nikki. "Two Weinstein Co Flacks Don't Quite Abandon Ship". DeadlineHollywood.com. Retrieved 2011-03-28.
  3. ↑ Scheden, Laurie. "Top 10 Lesbian-Owned Companies". Curve.com. Retrieved 2011-03-28.
  4. ↑ "Kelly Bush Novak - Sundance Collab". collab.sundance.org. Retrieved 2022-02-17.
  5. 1 2 3 Ciepley, Michael (2011-04-06). "A Publicist Who Sees No Need to Duck Calls". NYTimes.com. Retrieved 2011-04-19.
  6. ↑ Fleming, Michael (2008-07-02). "Ellen Page signs with Endeavor". Variety.com. Retrieved 2011-05-03.
  7. ↑ Cieply, Michael; Barnes, Brooks (April 6, 2011). "A Publicist Who Sees No Need to Duck Calls" – via NYTimes.com.
  8. ↑ Hampp, Andrew (February 28, 2014). "Drake, ID-PR Split Post-Rolling Stone Cover Debacle (Exclusive)".
  9. ↑ "ID Public Relations". Forbes. Retrieved 2022-02-17.
  10. ↑ "Tribeca Film Festival.com". TribecaFilm.com. Retrieved 2011-10-12.
  11. 1 2 "BizBash Reader's Choice Awards". BizBash.com. 2011-09-22. Retrieved 2011-09-22.
  12. ↑ "Another PMK Staffer Heads to ID-PR". TheWrap.com. 2010-12-07. Retrieved 2011-09-28.
  13. 1 2 LaPorte, Nicole. "Hollywood's Twitter Economy". TheDailyBeast.com. Retrieved 2011-04-12.
  14. ↑ "2010 Show Team". Su2c.org. 2011-09-22. Retrieved 2011-09-22.
  15. ↑ "(untitled photo)". Yahoo.com. 2011-09-22. Retrieved 2011-09-22.
  16. ↑ "Atlanta Ronald McDonald House Charities Third Annual Hearts and Hands Gala Set for October 29". Reuters. 2011-08-08. Archived from the original on 2012-09-15. Retrieved 2011-09-22.
  17. ↑ Miley Cyrus
  18. ↑ "PR News: Top Public Relations, Marketing and Social Media Blog". everything-pr.com.
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