Fangchengbao
Product typeSubsidiary
OwnerBYD Auto
Produced byBYD Company
CountryChina
Introduced2023
Websitefangchengbao.com

Fangchengbao (also spelled Fang Cheng Bao) (方程豹, literally: Formula leopard) is BYD Auto's division that produces professional and "personalized" vehicles, with products covering off-road and track-focused segments. The brand was announced on June 9, 2023.[1] The brand will operate its own direct sales stores, in contrast with BYD that relies on a dealership network.[2]

On August 16, 2023, Fangchengbao released its first model, the Bao 5. It debuted at the Chengdu Auto Show and based on an Fangchengbao-specific platform called DMO.[2]

Products

References

  1. "BYD Unleashes FANG CHENG BAO, A New Brand that Specializes in Professional and Personalized Identities". Retrieved 2023-08-10.
  2. 1 2 Opletal, Jiri (2023-11-09). "BYD's Fang Cheng Bao Bao 5 SUV launched and proved BYD's incredible cost control". CarNewsChina.com. Retrieved 2023-11-16.


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