AdGreetz
TypePrivate
IndustryAdvertising, marketing
Founded2009
Headquarters
Los Angeles, CA
,
USA
Key people
Eric Frankel, CEO
WebsiteAdGreetz.com

AdGreetz is a marketing services company based in Los Angeles, California, United States.[1] It was founded in 2009 by Eric Frankel, who serves as the company's CEO.[2][3]

Platform

The company uses adaptive video[1] in its SaaS video personalization platform.[3] Video messages are distributed through email, social media, websites, and banner ads.[1]

AdGreetz has created videos for companies in various industries,[4] including Flipkart and Forever 21.[5] The campaigns are personalized to the ad viewers.[6] The company also developed an email campaign for the film Fifty Shades of Grey, where recipients heard their name spoken through the voice of a character from the film.[7] The company also created a campaign for the film Smurfs: The Lost Village.[8]

In 2019, AdGreetz created the AdChef platform.[3]

Awards

  • 2018 IDMA Silver Award for Most Effective Use of Digital Analytics[9]
  • 2018 IDMA Bronze Award for Most Effective Use of AI for a Campaign and Business Optimisation[9]

References

  1. 1 2 3 Norm Johnston (2015). Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company. Springer. ISBN 9781137462930.
  2. ↑ Ginny Marvin (November 20, 2017). "The state of interactive advertising: New formats are infusing digital ads with creativity that gets results". Marketing Land.
  3. 1 2 3 Ameya Dusane (April 18, 2019). "Adgreetz Unveils AdChef, AI and Machine Learning Platform to Deploy Personalized Ads". Martech Advisor.
  4. ↑ Arthur Zaczkiewicz (April 28, 2016). "AdGreetz Founder on Why Personalization Converts Shoppers Into Buyers". Women's Wear Daily.
  5. ↑ Simon Alvarez (December 28, 2017). "It's all about personalization in the new marketing sphere".
  6. ↑ Stephanie Pandolph (November 24, 2017). "Personalized video ads are engaging consumers". Business Insider.
  7. ↑ Meg James (February 13, 2015). "'Grey' area: For a provocative film, many shades of marketing". Los Angeles Times.
  8. ↑ "AdGreetz Powers New Personalized Smurf's Ad - socaltech.com". Retrieved March 18, 2023.
  9. 1 2 "2018 IDMA Awards". e4mevents. Retrieved June 27, 2018.
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