Background
Cricut is a company that specializes in crafting and DIY technology, known for its cutting machines that allow users to precisely cut a wide range of materials like paper, vinyl, fabric, leather, and even wood. The company's flagship products are its electronic cutting machines, like the Cricut Maker, Cricut Explore, and Cricut Joy, which are capable of cutting hundreds of materials. These machines and Cricut's design software are marketed towards crafters, hobbyists, and small business owners to create their custom crafting projects.
Cricut has also branched out into other types of machines including heat presses, like their Cricut Easy Press and Cricut Mug Press.